The Summerland Chamber staff members work hard to meet the needs of businesses, our community and those visiting our area. We do this through marketing Summerland and serving our membership through education, promotion and advocacy.
In order to provide maximum value and service to our members and funders, the Summerland Chamber of Commerce is active in 3 key areas: tourism; member services; and business retention, expansion, and attraction.
For Tourism, our staff manages the Summerland Visitor Centre year round, develop print and online marketing materials featuring striking images and creative content, and focus on making visitors feel like they are part of our Summerland story. In addition our membership is served by the delivery of member benefit programs, marketing and advocacy initiatives, and education workshops and webinars. All of which is combined in the premier Christmas event in the Okanagan, the Festival of Lights. Each year the Light Up event welcomes 6,000 visitors to Summerland’s downtown core.
The key element that ties all of our work together is our aim to attract, retain, and expand member businesses. This is done through actively exploring investment opportunities for Summerland, partnering with organizations that can provide you with specific expertise and/or funding, and working with the District of Summerland on economic development initiatives that promote Summerland as a place to live, work and invest.
Christine Petkau, Executive Director
Christine has been the Executive Director of the Summerland Chamber of Commerce since June of 2012. In the past Christine has worked in the development and delivery of employment and labour market programs, both for the Federal government in Manitoba and for provincial stakeholders in British Columbia. She also has extensive experience in small business development, marketing and business research within the private sector.
Shaylyn Robertson, Communications and Membership Coordinator
Shaylyn moved to the Okanagan in 2017 from Quesnel, British Columbia. She has a Bachelor's degree in Economics and International Studies from the University of Northern British Columbia, and was accepted into the Local Government Management Internship program at Northern Development Initiative Trust. Shaylyn gained experience in economic development, tourism and marketing at the City of Quesnel throughout the internship, and soon after joined the Summerland Chamber of Commerce team.
Shannon Brilz, Visitor Centre Coordinator
Shannon moved to Summerland from Winnipeg 9 years ago. Prior to moving to Summerland, she attended Red River School for Technology & Applied Arts where she received her Tourism Management Certificate. Shannon has worked for the Visitor Centre for six years and has been the Coordinator for five. “I absolutely love Summerland and my position allows me to express that to people visiting here.”
LeeAnn MacNeil, Accounts
LeeAnn moved to Summerland with her family in September 2012 from White Rock. She has spent the last 27 years working in different finance roles: in White Rock she worked for a small accounting firm as a bookkeeper, and prior to that she worked as an Accounts Payable Accountant in the finance department for a large gold mining company. LeeAnn and her family feel they couldn’t have chosen a more wonderful place to live.
Chelsea Fredericks, Events Coordinator
Chelsea moved to the Okanagan with her family in 2016 from Ontario. In the past Chelsea was an Executive Director of a Volunteer Centre and also a Small Business Owner. She gained experience in event management, marketing and community engagement at the Volunteer Centre where she coordinated many community events. She is someone who is passionate about helping others and making a difference. “I am excited to be a part of the Summerland Chamber of Commerce team and all of the wonderful upcoming events!”